How I upped my Instagram game

I don’t know about you but I find Instagram THE MOST FRUSTRATING THING when using it as a tool for blogging. The follow/ unfollow culture is ridiculous and I’ve been finding it super hard to build my followers. Now, I’m by no means perfect and there is a lot more I could do to improve my Instagram feed, but there are a few simple things I have done recently to up my game, which seem to have worked as my growth and engagement is improving.

I put work into my photographs

The first thing I did was wave goodbye to the blurry shots from Saturday night and made sure that only the best quality photos make it to my Insta page. I’ve put a lot more thought into how photographs are framed and how I present things. I’ve been working on flat-lays and using props for my blog photography too and I’ve come out with some really professional looking images! There are tons of blog posts and tips on Pinterest about how to improve photography and even pointers on how to get that perfect selfie!

I upped my editing

.. and didn’t invest in expensive editing programmes! I use VSCO to edit my photos and I find it’s perfect for getting the look I want.  I make sure that I put the time in to edit each photo individually before uploading and make sure that they all fit my colour theme. And speaking of theme..

I got myself a theme

This was a difficult one. Because my blog is a lifestyle blog it is about me and my life so I wanted to make sure my Instagram reflects me as well. I know many people believe the key to Insta success and retaining those followers is to follow a strict ‘theme’ with your photos e.g. only upload photographs relating to beauty or fashion. However, for me, this wouldn’t work. I blog about anything and everything – therefore my photography ranges from fashion to fitness, London architecture to food, holiday snaps to wedding photos.  Saying all this, I do see the value in having a feed which flows and seems to follow some sort of colour scheme. Therefore, lately I have been focusing on keeping all my photos edited in a similar way and making sure they are nice a bright with a nude/pastel colour palette. This has prove easier than I thought – as most things in my life seem to follow this sort of colour scheme!

I post regularly

So, I definitely used to be a post-all-my-new-pics-in-one-day kinda girl, and when you’ve got a load of pretty new blogging photos then sometimes it’s hard not to! But having a schedule and posting once or twice every day has seemed to help me retain my new followers much better. If I take a series of photos I tend to save them so I always have something to post. I know it sounds boring but it is quite sensible really!


My pictures were darker, mismatched and generally not atheistically pleasing


My photographs have much more of a theme and sense of continuity – it’s still me, just a more polished version!

I hope you will find this helpful, particularly if you find the world of Instagramming successfully as confusing as I do! These are by no means gospel ways to gain thousands of followers (I’m pretty sure the secret to that is serious consistency, hard work and time!), but they are easy tips which have helped me see an improvement in my Instagram engagement.

On that note, if you would like to follow me on Instagram – please click here!

What about you guys? Do you find Instagram helpful or a hindrance as a tool for growing your blog/ online presence?


  1. Jenny March 12, 2017 / 4:01 pm

    I keep deciding I’m going to post on there regularly and then promptly forget to posts for days! I need to sort mine out deary me x


    • Jessica Emily March 12, 2017 / 7:42 pm

      Hehe I know it’s so hard to stick by it! Keep going 💪🏻 xx

  2. Poppy Mayy March 12, 2017 / 5:03 pm

    I’ve had such a hard time bringing my insta a-game so this post was super helpful ❤️

    • Jessica Emily March 12, 2017 / 7:43 pm

      Thanks for your comment Poppy 💞

  3. Terri March 12, 2017 / 8:07 pm

    I’ve found that creating an IG theme as increased my engagement significantly! Great Post!

    Terri x

    • Jessica Emily March 12, 2017 / 8:08 pm

      Me too! – so far! It’s a good start anyway . Thanks for reading xx

    • Jessica Emily March 12, 2017 / 8:17 pm

      Thanks Olivia! Yes I love VSCO’s brightening filters xx

  4. Corinne & Kirsty March 12, 2017 / 8:16 pm

    Posting regularly and editing the pictures are definitely essential. Sticking to a theme is too but it so hard! I kinda gave up on this ahah xx C&K

    • Jessica Emily March 12, 2017 / 8:18 pm

      I know I’m trying to stick to a theme as much as poss without losing ‘me’ – my blog is about me after all! Thanks for you comment lovely xx

  5. Larice March 12, 2017 / 8:23 pm

    I still need to figure out the whole instagram thing, I just need one free weekend to sit down and plan it all haha. Lovely post. X Larice

    • Jessica Emily March 12, 2017 / 8:24 pm

      Hehe I’ve tried not to let it take over – but I hope these tips are manageable and don’t take up too much time! Thanks for reading xx

  6. Alice March 12, 2017 / 8:24 pm

    I find Instagram hardest to build a following on too- I get new followers but the number of overall followers seems to stagnate as people unfollow too! Thanks for the advice, will definitely try and improve my photography!

    • Jessica Emily March 12, 2017 / 8:27 pm

      Absolutely. I was between 650-700 for soooo many months and I’ve FINALLY broken the 700 barrier! These tips have helped me I think so I hope they help you too 😆 xxx

  7. bryony baker March 12, 2017 / 8:27 pm

    I use to do the same with uploading, put up new pics at once and then none for like 2 weeks but now i ry to post one a day or every other day and it really seems to help!x

    • Jessica Emily March 12, 2017 / 8:29 pm

      Yep I think consistency is definitely the key! 👍🏻 xx

  8. Serena March 12, 2017 / 8:30 pm

    I love your Instagram pics! VSCO is a godsend for editing photos!

    • Jessica Emily March 12, 2017 / 8:31 pm

      Thanks lovely!! 💗 xx

  9. Laura Cartwright March 12, 2017 / 8:31 pm

    I keep telling myself i need to step up my insta game but i just know how much work its going to take. I can never decide on a theme or a colour palette so its just a bit all over the place at the minute.

    Your images are really stunning!

    Laura xo

    • Jessica Emily March 12, 2017 / 8:34 pm

      Thanks so much lovely. Don’t stress too much about it it’s so up and down after all!! Colour scheme was hard I agree but I think it looks a bit better to followers if it’s a bit more coherent! Xx

  10. EmmaLanglands March 12, 2017 / 8:34 pm

    I love VSCO, it is amazing! I’m so tempted to have a theme but I love to upload what I want ahh ‘ I suppose that’s a theme! Ahaha
    Thanks for the tips xox

    • Jessica Emily March 12, 2017 / 8:36 pm

      Hehe that is a theme! Yep , I always think you’ve gotta be true to yourself so I’m trying to keep mine still ‘me’ . Thanks for reading ! X

  11. Abi March 12, 2017 / 8:57 pm

    Ooo this is so interesting! I’m currently trying to grow my Instagram so these are some really handy tips, thank you xxx

    • Jessica Emily March 13, 2017 / 4:22 pm

      So glad you found it helpful Abi! Thanks for reading xx

    • Jessica Emily March 13, 2017 / 4:22 pm

      I do usually find the insta filters are pretty good on their own – but I love VSCO to keep the consistency! xx

  12. Sian Harrison March 13, 2017 / 9:38 am

    This is so very helpful! VSCO is a lifesaver!

    • Jessica Emily March 13, 2017 / 4:22 pm

      Thanks lovely! xx

  13. Jessica March 13, 2017 / 8:58 pm

    I think consistency is super important. It’s too bad though because often I’m terrible at it! LOL I get so busy I forget to post a lot of the time. I love the idea of taking a few shots and saving them so you don’t have to scramble to shoot, edit and upload in a hurry.

    • Jessica Emily March 14, 2017 / 8:25 pm

      Yep I totally agree! But it’s worth a try hehe! Thanks for your comment xx

  14. Jessica Keynes March 14, 2017 / 2:19 pm

    Thank you for the tips! I’ve been really struggling with the idea of themes as I too have a lifestyle blog but your feed does look amazing so there is hope!

    • Jessica Emily March 14, 2017 / 8:26 pm

      Thanks Jessica! That means a lot 🙂 thanks for reading and I hope this helps a bit! X

  15. Emily March 15, 2017 / 7:12 pm

    Love the tips you’ve included! I actually have done the same as you and stuck to high-quality pics only and posting frequently. I’ve seen such a change in my following and rarely experience the whole followers/unfollowers thing now x

    • Jessica Emily March 15, 2017 / 7:55 pm

      Brilliant! Finally feel like I’m getting somewhere now! Xx

    • Jessica Emily March 16, 2017 / 6:57 pm

      Thanks so much Holly! xx

  16. Ana De- Jesus March 16, 2017 / 3:29 pm

    Your Instagram looks on fleek, I like the updated theme it fits with your blog much better. IG is a hard one to master I agree x

    • Jessica Emily March 16, 2017 / 6:58 pm

      Thanks Ana that means a lot!! xx

  17. Jadirah Sarmad March 17, 2017 / 7:17 am

    I love your photos, Jessica! <3 Also, posting regularly does really make a difference. With the changed algorithm, which is just like Facebook's now, active users show up better in everybody's feed. 🙂 x

    Jadirah Sarmad | Jasmine Catches Butterflies ʚϊɞ

    • Jessica Emily March 17, 2017 / 8:07 pm

      Ooh that sounds technical – but good to know! Thanks lovely!! Xx

  18. olivia March 29, 2017 / 10:08 pm

    Ive started to do the same, i think having a theme really helps but its hard to stick to haha!

    • Jessica Emily March 30, 2017 / 4:16 pm

      It is haha ! I stick to it but not too strictly ☺

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