It’s no secret that the universal take over of online shopping has completely revolutionised the high street retailer game. Most brands now have websites, user friendly apps, exclusive online deals and easy delivery options to make ordering their clothing as simple as humanly possible for their customers. And with our busy lives this is what we like! I’m not denying that the ease of buying new items within a few clicks is super convieneient (if a bit dangerous for my bank balance!).

But have you ever thought how handy it would be to be able to browse and compare brands, styles and prices in one place?  Enter Shopcinity, a new app for high street brands which is going to change your online shopping experience.

When I was asked to review this app, I’ll admit, I was sceptical about what yet another fashion app could bring to the table. Hasn’t everything been done already?? It hasn’t. Shopcinity has got features that I’ve never come across before anywhere else. Features I now realise are seriously needed! It’s like the brains behind the app literally got inside the head of an online shopaholic and invented everything they need without them realising that they need it!

I’d like to take you through the basic features of the app and some of my favourite things about it.

The BROWSE function does exactly what it says on the tin. You can select women’s or men’s, clothing or whatever accessories you are looking for and then narrow it down by more categories of item. This was you can see, for example, all the women’s jeans they have from all the brands which are featured on the app. You can easily scroll through the prices and pictures and either purchase then and then or add to your ‘watch list’ – more on that later.

Similar to browse, STORES let’s you look at everything they have got – by store! If you are interested in browsing what a particular brand has to offer this is a good place to do it. At the moment there are not a huge amount of brands on the app but I’m sure there will be more introduced as the app is launched to the public and becomes popular.  Also one of their main retailers seems to be House of Fraser which is great because they sell everything from a range of brands. All bases are covered even at this early stage.

Now, this is where it gets awesome. If you find something you like whilst browsing you can add it to your watch list in just one click. This is then saved for you kind of like the ‘basket’ on other apps. However, and now for the clever part, if you leave it there for a bit you will get notifications from Shopcinity about your item. For example:

I placed these two items on my watch list and within a day I had notifications saying that they had found similar products at a cheaper price elsewhere. And they were genuinely similar as well. Also you get notifications when your watched items are reduced in price or go into the sale! Amazing! Your own personal bargain hunter! It really is very clever.

But the TAG ME function is the cleverest of all! I wasn’t sure if it would be accurate but it really is! The idea: you’re out shopping and see something you like on a manaquin. You snap a picture of it using tag me and Shopcinity will give you a list of similar garments from different retailers! It also works if you see something you like online – just enter the URL.  I tried this out with one of my dresses to see if it worked and here is the proof that this app is a total fashionista!

All I put in was a picture of the dress, no description or information is needed, and the app recognised the colour, length and style to offer me very similar examples of other dresses. I really think this function is so handy. Imagine you saw a stunning dress in the window of a designer store which was way out of your price range: simply snap a pic, tag it and Shopcinity will come up with high street alternatives for you! 

Overall, I rate this app very highly. I think it is very easy friendly, a nice design and works quickly and doesn’t over complicate things. Most importantly it is something which is genuinely useful that (to my knowledge) you can’t get anywhere else! To get a great online shopping experience all in one place – I think it’s brilliant.

Shopcinity is launching in the coming days! Follow this link http://bit.ly/2eiz62s – sign up for free for your chance to win some amazing launch prizes.